London School of Economics and Political Science (LSE)

Modules

78
Analysis of Strategic Management

Prerequisite – 28 Managerial economics or  66 Microeconomics

Analysis of games; introduction to concepts of equilibria; relationships within the firm (between workers and management) and between the firm and outside entities (suppliers and customers); co-operation and co-ordination; contracts and bargaining: signals, reputation and commitment; decisions of entry and exit; values of competitive advantages; first move advantages and disadvantages. Pricing and product positioning: advertising and capacity building; strategies in industries with different characteristics – fragmented, emerging, matured and declining; vertical integration and mergers.